By On Nov 04, 2018 Resume Templates
Is your brand a little too avant-garde for run-of-the-mill envelopes? Consider mixing up the way you package and present your invoice for a bit of unique flair and first impression. This example by Torgeir Hjetland and Ludvig Bruneau Rossow for gourmet restaurant ‘Maaemo’ that presents the invoice folded in a sharp, angular way that “reflects on lines, shapes, rhythm and light creating a poetic, Nordic modernism.”
This design as a whole is simple, elegant and clean. If we disregard the perforated barcode slip at the bottom of the page, when you first look at this design, the eye immediately focusses on the logotype which is placed front and center in the header, the largest header element by far. By using scale to draw attention to the logotype, Madison Scordino has managed to draw attention away from the small barcode in the header.
Of course a bold approach like this isn’t universal and definitely wouldn’t work for every brand. But, if it looks like something you can imagine suiting your brand well, why not play with scale, colour and font weights to draw all the right kinds of attention?
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